It was raining the whole day here in Shanghai.
When it rains, umbrella sellers appears in force at the subway exit. (Ever wonder what they do when it is not raining?) Umbrellas were selling for 10RMB a piece. That’s a little more than 1USD.
Brushing aside one of the seller, an idea came to mind.
Umbrellas are pretty cheap to make (I reckon 15-30RMB in volume). So a company could simply make lots of promotional umbrella and distribute when it rain? Effective promotion that does not get thrown away like flyers.
Of course no one can guess when it will rain. So the umbrella will be sitting around waiting for rain. And where can you find people to distribute?
Why the umbrella sellers!
Assume we strike a deal like this:
- sell the promotional umbrella to the seller at an attractive price
- the seller then sells them when it rain and keep the profit as distribution cost
- Drawback: low distribution, company do not want to sell promotional item
or
- Give the umbrella to the seller
- Seller distribute the umbrella and claim from company
- Drawback: Control. Did the seller really distribute?
I will offer to do all the logistic leg work (from design, purchasing to getting people for distribution) if any company want to give this idea a shot.
If you have a promotion budget, sent me a note!
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